‘We have many, many growth opportunities ahead’

Founded in San Diego, California, in 2012, Suja Juice has never wavered from its core mission of being transparent and open about what went into its cold-pressed juice products by listing each ingredient clearly on the side of the bottle (i.e. two carrots, one cucumber…), noted co-founder of the company, James Brennan.

“People thought we were crazy for doing that, but that has translated over the past decade into serious trust with the consumer (and many imitators),”​ Brennan told FoodNavigator-USA. 

When considering potential partners for acquisition, Brennan noted how Paine Schwartz Partners matched what Suja stood for on every level.

“We’ve been through this process a couple of times, and we’ve met with many different potential suitors. Paine Schwartz, first and foremost, they’re very smart and very dialed into the world that we play in, which is around ingredients, agriculture, health and wellness. Their firm stood for a lot of what Suja stood for, which is trust and transparency,” ​said Brennan.

“Paine Schwartz is going to be an excellent custodian to this brand. They have a vision of taking this from where we are today to amazing new heights,” ​he added.

‘Shots have been the fastest growing [segment]’

Suja – which sold a minority stake to Coca-Cola in 2015 – registered rapid growth after it first launched and then again in 2018 with the launch of its shots business. Within the past year, the company has seen revenues continue to grow by strong double digits, said CEO Bob DeBorde.

“In the last year, the growth rates for cold-pressed juice have been in the 25% -30% range, and we’ve been pacing right along with the category as No. 1 cold-pressed juice brand,”​ DeBorde told FoodNavigator-USA.

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