‘The growth over the last year has been incredible…’ DTC baby & toddler food brand Little Spoon raises $44m in Series B


Founded by a team of food and consumer product executives, Lisa Barnett, Michelle Muller, Ben Lewis, and Angela Vranich, Little Spoon​ launched at the end of 2017 with HPP-treated organic purees (‘Baby Blends​’); but has since added to its portfolio with powdered nutrient blends (‘Boosters​’) of vitamins & minerals, pre-and probiotics and long-chain omega-3 fatty acids; and a new line of vacuum-sealed meals (‘Plates​’) for toddlers and young kids.

All products from Little Spoon – which has delivered more than 15 million organic meals since launch, and tripled its team from 10 to 33 team members this year – are free of the big eight allergens, and stay fresh in the fridge for 14 days after delivery, co-founder Lisa Barnett told FoodNavigator-USA.

“We have fulfilment centers across the country, and we deliver every two weeks to consumers’ homes.”

 Baby food lends itself particularly well to online subscription model

While several fresh baby food brands have developed a retail presence – notably Once Upon a Farm​ – the category lends itself particularly well to an online subscription model, said Barnett, provided you have a product that delivers for demanding parents that want to make fresh food for their babies and young kids at home, but don’t always have the time or energy to prepare it.

Baby food is also a highly considered purchase in which buyers (Millennial parents) really do their homework online, again lending itself to a DTC model, she said.

“In the millennial generation there’s an increased understanding of the connection between food and health and your child’s development, and parents want to make sure that their children are getting the right things at the right time.”



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