Tattooed Chef expands presence in frozen foods aisle, moves into chilled and refrigerated foods

Originally founded in 2009 as Ittella Parent – an importer of Italian vegetable products – the company transitioned into the private label food category and began producing frozen products in 2015.

Around the same time, Sarah Galletti, the inspiration behind the brand name “Tattooed Chef”​ and creative director of the brand, led the company’s transition from a producer of private label frozen vegetables to a branded, frozen plant-based meals and snacks company.

Tattooed Chef went public via a SPAC (special purpose acquisition company) deal between Forum Merger II and Ittella International in October 2020 and began publicly trading on the NASDAQ in November 2020.

Less than a year since then, the company reported a 45.9% increase in revenue to $50.7m in Q2 2021 compared to the previous year. Revenue for the Tattooed Chef branded product line increased by 62.3% to $33.1m in Q2 2021 compared to $20.4m in the prior year period, reported the company.

In terms of distribution, the company has grown its footprint from 4,300 stores at the end of 2020 to 8,355 stores by the end of Q2 2021 and is on track to hit over 12,000 stores by next quarter.

Top-selling frozen vegetable SKUs

During the Q2 earnings call, Sam Galletti said the brand is uniquely differentiated from the rest of the frozen foods set due to its focus on plant-based creations that serve all day-part occasions including breakfast, lunch, dinner, and snacks.

“We are revolutionizing the way people think about plant-based eating by thoughtfully creating foods that feel good. The Tattooed Chef brand is chef-created for every lifestyle at an accessible price point.

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