‘No brand to date has really nailed Greek in plant-based yogurt, until now….’ Danone unveils Silk Greek-style

Silk Greek Style Coconutmilk Yogurt Alternatives​ in lemon, strawberry, blueberry, and vanilla flavors are designed to meet the needs of shoppers that are open to plant-based options, but don’t feel like the current offerings hit the spot, said Lia Stierwalt, senior director of marketing at Silk, who noted that 70% of shoppers buying plant-based milk are not yet buying plant-based yogurt.

Made with a coconutmilk base, each 5.3oz cup of Silk Greek Style contains 10g protein from pea protein (a standout in the plant-based set), 10g saturated fat from coconut cream (fairly high for a yogurt), 9-12g sugar (medium to low), and 190-200 calories (above average).

As a point of comparison, Danone’s So Delicious coconutmilk yogurt (vanilla) has fewer calories (130), and far less sat fat (3.5g), but no protein and more sugar (15g); Chobani regular dairy Greek yogurt (vanilla) contains fewer calories (110), no fat, the same amount of sugar (12g) and more protein (12g).

‘We believe it will explode the plant-based yogurt segment, similar to what Greek did for dairy back in 2008…’

So what makes Stierwalt so confident that the product will add incremental growth to the plant-based yogurt category, which according to SPINS and IRI US retail sales data, was up 20% in 2020 to $343m in measured channels?

We think this innovation is absolutely a game changer, we believe it will explode the plant-based yogurt segment, similar to what Greek did for dairy back in 2008, because it addresses the top barriers that we know consumers have with plant-based yogurt, primarily taste and texture,” ​she claimed.

“This is the thickest, best-tasting plant-based yogurt on the market with double-digit protein, so the opportunity for disruption is huge. We know that 86% of current plant-based yogurt users want that added health benefit from their plant-based yogurt, like high protein.”

Source link

We will be happy to hear your thoughts

Leave a reply

Reset Password
Compare items
  • Total (0)
Shopping cart