Hershey reveals product innovation and growth strategies for the ‘new normal’ at Sweets & Snacks Expo

The Hershey Company always commands a large presence at the Sweets & Snacks Expo, and this year is no different – apart from, of course, dealing with the aftermath of a pandemic as businesses struggle to get back to normal.

There’s a lot of excitement and pent-up demand for the in-person show this year. With two years of innovation and new products, the resilient treating and snacking categories will be on full display at the 2021 Sweets & Snacks Expo​,” said John Downs, President and CEO of the National Confectioners Association, at the opening ceremony.

Visitors to Hershey’s booth (#11802) can sample new product offerings from Reese’s, Hershey’s and KitKat as well as hear directly from the company’s experts about how deeply understanding consumers is the key to capturing growth in a dynamic retail environment.

Consumer insights

Digital commerce, multiple fulfillment and checkout options in-store are giving shoppers more options than ever before, the company reveals.  These options combined with heightened expectations for safety and convenience –accelerated by the pandemic – are forcing retailers to adapt faster than ever. 

What we found, even before the pandemic, was that shoppers expect a connected experience, no matter where they are purchasing their items​,” says  Dave Nolen, Vice President of Category Management and Shopper Insights, The Hershey Company.

Even as mission-driven trips and click-and-collect orders are increasing, we’re finding that 55-70% of shoppers purchase additional items, beyond their in-store pickup order. Whether people are shopping online or in-store, there’s a strong opportunity to get them to consider purchasing something that wasn’t on their initial shopping list​.”

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