Good Culture evolves from clean-label cottage cheese brand to ‘healing cultured foods company’

Good Culture, which recently expanded its portfolio into sour cream squeeze pouches with probiotics and a lactose-free version of its core cottage cheese line, has experienced year-over-over double-digit growth for the past few years, growing 54.6% in dollar sales in MULO channels in the latest 52 weeks, according to IRI sales data. 

“Today, we’re doing $60m in retail sales in the trailing 52 weeks and expect continued high double-digit year-over-year growth, which is what we’ve seen over the past couple of years,”​ Merrill told FoodNavigator-USA.

The brand’s dollar velocities are up +72% for the latest 52 weeks signifying that the majority of its growth is coming from pure consumer demand for the products rather than distribution gains, he added. 

Already a success in the natural channel where Good Culture holds a 50% share of the cottage cheese set at Whole Foods, Merrill added that the brand continues to unlock significant growth in more mainstream outlets.

“We’ve shown that we can really play and win MULO accounts. We are the #1 and fastest-growing cottage cheese brand in Target. In Kroger we’re the second largest and fastest-growing cottage cheese brand,”​ said Merrill.    

“What’s exciting is we’re attracting a lot of new users to the category. Nationally, we’re the No. 1 contributor to category growth making up 21% of the total growth dollars, and 56% of our shoppers are coming from new behavior stages that weren’t shopping the category before,”​ he added.

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