GNC diversifies into meal delivery space

GNC recently announced a partnership and investment in RealEats, a New York-based meal delivery service that produces vacuum-sealed meals free of additives or preservatives. The partnership marks GNC’s entry into the meal delivery space. 

“I started RealEats as a busy, single dad who wanted to provide fresh, nutritious dinners for my two young boys, but didn’t have the time to do grocery shopping, prepping, cooking and cleaning. Through this new partnership with GNC, we will be able to deliver our nutritious and delicious meals to a whole lot more people,”​ said Dan Wise, founder and CEO of Real Eats.

New avenue for growth 

Later this year, customers will be able to order meal bundles through The bundles will include options for consumers with dietary preferences, such as meat-free or lower calorie offerings. The retailer said the addition of RealEats lends itself to a configuration based on consumer goals and preferences and when you combine that with supplement solutions, it’s a compelling one-stop-shop.

“We’ve teamed with RealEats to mark our entry into the fresh food business because of the high quality of their product and our shared dedication to helping people achieve their health and wellness goals. This exciting partnership was a natural fit for our business that expands our product line to include diverse and delicious meal options, and give GNC consumers access to fresh, healthy meals across multiple channels,” ​said Cam Lawrence, GNC’s Chief Financial Officer.  

“Consumers are increasingly looking for healthy and convenient wellness solutions, and by making these products more accessible than ever through GNC, this unique partnership provides an entirely new avenue to drive growth for our business.”

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