Ferrero rolls into Indianapolis with refreshed portfolio at Sweets & Snacks Expo

Ferrero North America will debut a raft of new products and initiatives for the US market at the 2021 Sweets & Snacks Expo, which opens Wednesday (23) and runs until Friday June 25 at the Indiana Convention Center in Indianapolis.

The reveals come on the heels of a period of rapid growth for the company, which is part of the Ferrero Group that recently expanded its North America headquarters in New Jersey, opened three  new distribution centres across the country, and announced the company’s first North American chocolate plant in Illinois.

Company revenues have grown 10.4% so far this year, making Ferrero one of the fastest growing confectionery companies in the US.

With the re-opening of the economy, consumers are more ready than ever to be excited with innovation and product news​,” said Paul Chibe, President and CEO of Ferrero North America. “Ferrero’s announcements at Sweets & Snacks demonstrate how we keep our brands fresh and relevant through new products, new flavours, and new partnerships​.”

Ferrero’s new product announcements include:

  • 100Grand Share Pack is an elongated 3-bar pack from 100 Grand. This will be the first of many changes that the brand will be unveiling to help consumers “Feel like 100 Grand​.” The new 100Grand Share Pack will roll-out in stores in January.
  • Butterfinger Baking Bits feature the same crispety crunchety, peanut-buttery but in ready-made bits perfect to help you bake better. Butterfinger Baking Bits are hitting shelves this summer.
  • Butterfinger, CRUNCH, and Baby Ruth Minis will be reinvented with new standout graphics and packaging. These new Minis packs will help reinforce the shareability of these iconic beloved brands.



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