Demand for low-carb options rises as more consumers emerge from lockdowns


According to recent market research​ by the International Food Information Council, consumer interest in low-carb diets ticked up in the past year to become the fourth most popular diet behind intermittent fasting, clean eating and basic calorie counting. Right behind low-carb, which accounts for 6% of the highly fragmented diet universe, is ketogenic, which accounts for about 5% of dieters. While these my sound like low percentages, for context, the most popular diet – calorie counting – accounts for just 10% of dieters.

As more consumers gravitate to low-carb diets, manufacturers are responding with innovative new product launches which are helping to fuel a sales growth of keto, paleo and other low-carb products. For example, according to Research And Markets​,  the keto diet market is forecast to grow at a compound annual growth rate of 5.3% from 2020 through 2027 to reach $15.2bn.

To seize this potential, Mintel’s Global New Product Database reveals​ new products touting the term ‘keto’ nearly doubled to account for 2.3% of launches between June 2020 and March 2021 compared to the same period the previous year. At the same time, Madore Intelligence​ predicts the global paleo food market will grow at a compound annual growth rate of 5.2% from 2018 to 2023.

To better understand the pandemic’s impact on low-carb, keto and paleo diet trends, as well as how brands are rising to meet consumer demand, this episode of FoodNavigator-USA’s Soup-To-Nuts​ looks at new data from the advertising insights platform AdAdapted that shows how consumer purchasing and priorities are shifting from early in the pandemic to now.



Source link

We will be happy to hear your thoughts

Leave a reply

MINAVIT
Logo
Enable registration in settings - general
Compare items
  • Total (0)
Compare
0
Shopping cart