CBD Prices decreasing across the industry

The CBD industry’s peer-reviewed watchdog website, Leafreport.com, released their findings from their latest review of pricing for CBD products.

Leafreport utilized its in-house statisticians to independently review prices of 137 leading brands, representing more than 3,200 products.

“Consumer demand for CBD is on the up and up, with an astonishing array of CBD brands and products now available. But in the midst of this rapidly growing market, it’s vital to check in on pricing, much like we did with our 2020 CBD pricing report published earlier this year,” ​said Lital Shafir, the head of product at Leafreport. “Our mission at Leafreport is to help promote transparency across the CBD industry and educate consumers so they can access the highest-quality CBD products for the fairest price. Reports like this shed light on the state of the industry, educate consumers and hopefully push companies to be more fair about their pricing.”

To create a standardized pricing reference point, Leafreport collected data from 137 brands and 3,203 products, recording the price of each product and then dividing it by the milligrams of CBD present in the product. From there, the website looked at the total average for each brand in USD per mg of CBD and created a 3-category price index to compare brands.

Findings 

The research​ uncovered a whopping  4,718% price difference between the cheapest and most expensive CBD brands in the same category. The report also found that overall CBD prices decreased from last year by 11.25%. The cheapest CBD product family is the isolate category. The most expensive CBD product category is creams and topicals. CBD topicals and creams have gone down in price more than any other category, decreasing by 25% from 2020 to 2021.



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