Aussie brand Remedy Drinks brings zero-sugar kombucha stateside

Founded by Sarah and Emmet Condon in their home kitchen in Melbourne, Australia, nearly 10 years ago, Remedy’s mission has been to provide consumers with a healthier, fizzy alternative to soda that is still full of flavor.

“We had been struggling to find foods or drinks that were good for you and packed a punch in flavor, and we knew plenty of others felt the same, so we made the decision to take what we’d been brewing for ourselves at home and have a crack at turning it into a business. We had an inkling of what was possible, but it was still a massive risk at the time, when kombucha was unheard of outside of very niche health circles in Australia,’”​ said Emmet Condon.

US market ambitions

Now, the brand is ready for the US market, where kombucha has made the mainstream jump from the natural channel to conventional retail and where the category is still growing but at a slower rate than in previous years.

According to SPINS data for the 52 weeks to April 18, 2021, dollar sales of refrigerated kombucha and fermented beverages (which also includes shelf-stable kombucha), were up +3.93%, driven by +7% growth in the conventional channel (MULO) and partially offset by a -7% decline in the natural enhanced channel.

According to Cory Comstock, CEO of Remedy International, the brand has a few key points of differentiation which will help it solidify a spot in the US kombucha market, where there is still a major untapped market of non-kombucha drinkers.

“Its unique abilities to be shelf-stable with no sugar and offered in cans makes it easier for consumers to enjoy something healthy, full-flavored, and convenient to carry wherever they go,”​ Comstock told FoodNavigator-USA.

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