‘A perfect fit for our portfolio…’ Once Upon a Farm acquires direct to consumer baby food brand Raised Real

The move will give Berkeley-based Once Upon a Farm​ – best known for its refrigerated HPP* pouches – a foothold in the frozen category, “where there is significant opportunity for baby and kid innovation,”​ and will “increase our scale and capabilities in direct-to-consumer, which is an important part of our growth strategy​,” said co-founder and CEO John Foraker.

“We’ve watched and admired Raised Real’s​ approach and products for over three years, and think they are a perfect fit for our portfolio.”

The tie up will in turn help San Francisco-based Raised Real accelerate its ambitions in bricks & mortar retail, a channel it entered earlier this year with the launch of frozen meals and breakfast items at Target,​ said Raised Real CEO Santiago Merea, who founded the business in 2016, attracted investment from frozen food giant Schwan’s a year later, and has since built a loyal following for his pre-portioned, flash-frozen meals in finger food form.

“John Foraker and his team at Once Upon a Farm are perfect to accelerate our aspirations at retail and help us bring to life our ambitious vision​. Our products, combined, create a leading plant-rich portfolio platform for kids of all ages across fresh and frozen, online and offline.”

​We’ve watched and admired Raised Real’s approach and products for over three years’

Founded by Cassandra Curtis and Ari Raz in 2015, Once Upon a Farm sells organic baby, toddler, and kids’ foods in HPP-treated pouches sold next to kids’ yogurts in the dairy case, in some retailers’ emerging fresh snacking sets, in standalone fridges in the baby food aisle, and direct to consumer via an online subscription business.

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